{"id":20147,"date":"2025-11-07T13:05:20","date_gmt":"2025-11-07T21:05:20","guid":{"rendered":"https:\/\/coparmextijuana.org\/bolsadetrabajo\/?post_type=job_listing&#038;p=20147"},"modified":"2025-11-07T13:05:21","modified_gmt":"2025-11-07T21:05:21","slug":"especialista-en-marketing","status":"publish","type":"job_listing","link":"https:\/\/coparmextijuana.org\/bolsadetrabajo\/trabajo\/especialista-en-marketing\/","title":{"rendered":"Especialista en Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Requisitos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experiencia de 3 a\u00f1os.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Licenciatura.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ingl\u00e9s 60%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experiencia en marketing digital o performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads, Meta Business Suite, TikTok Ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO\/SEM, remarketing y audiencias.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experiencia en e-commerce (Shopify o WooCommerce)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics 4, Tag Manager y Search Console<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Actividades:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dise\u00f1ar, implementar y optimizar campa\u00f1as de Google Ads, Meta Ads, TikTok Ads y YouTube.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitorear y analizar m\u00e9tricas clave (CTR, CPA, ROAS, tasa de conversi\u00f3n, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Administrar Google Tag Manager, Analytics 4 y Data Studio para reportes de rendimiento.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coordinar estrategias SEO\/SEM, incluyendo optimizaci\u00f3n de palabras clave, backlinks y contenido.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestionar campa\u00f1as locales por sucursal (en Semrush)<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Requisitos: Experiencia de 3 a\u00f1os. Licenciatura. Ingl\u00e9s 60%. Experiencia en marketing digital o performance. Google Ads, Meta Business Suite, TikTok Ads. SEO\/SEM, remarketing y audiencias. Experiencia en e-commerce (Shopify o&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"template":"","meta":{"_promoted":"","_application":"empleo1@coparmextijuana.org","_job_location":"Rosarito","_company_website":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job-categories":[100],"job-types":[2],"class_list":{"0":"post-20147","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_category-mkt","6":"job_listing_type-full-time","8":"job-type-tiempo-completo"},"_links":{"self":[{"href":"https:\/\/coparmextijuana.org\/bolsadetrabajo\/wp-json\/wp\/v2\/job-listings\/20147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coparmextijuana.org\/bolsadetrabajo\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/coparmextijuana.org\/bolsadetrabajo\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/coparmextijuana.org\/bolsadetrabajo\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/coparmextijuana.org\/bolsadetrabajo\/wp-json\/wp\/v2\/media?parent=20147"}],"wp:term":[{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/coparmextijuana.org\/bolsadetrabajo\/wp-json\/wp\/v2\/job-categories?post=20147"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/coparmextijuana.org\/bolsadetrabajo\/wp-json\/wp\/v2\/job-types?post=20147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}